Best Video Format to Upload on Youtube
There are over 2 billion YouTube users with more than 122 million daily active users. Safe to say, if there's a fourth dimension to start edifice or optimizing your YouTube presence for more engagement and viewership—it'due south today.
Merely the virtually pressing question for new and existing creators alike is—what's the best video format for YouTube. And that's exactly what nosotros're going to explore in this commodity, with other important things like how you can catechumen ane format to another to make your videos a platform-fit and tips to optimize your video improve for the search engines.
Table of Contents
- What is the best video format for YouTube?
- What'south the best video file size for YouTube?
- How to catechumen your video to a format accepted by YouTube
- How to upload a video to YouTube
- How to load a custom thumbnail
- How to optimize your video for search engines
What is the Best Video Format for YouTube?
MP4 is the best video format for YouTube, with a standard attribute ratio of 16:9, H.264 video codec, and AAC-LC audio codec.
To display the best quality videos and provide the best viewing experience to your audience, YouTube also recommends using original videos with high or Hard disk resolution.
While MP4 works best for YouTube, there are other formats you tin can utilise too. While all of these are accepted by YouTube, most are containers or codecs which compose the video file.
- MP4: MPEG-4 Role xiv, normally known as MP4, is one of the most widely accustomed container formats for portable devices and streaming formats for the net. While information technology's commonly used to store video, you can also save subtitles and still images.
- MOV: A video format developed by Apple, MOV can hold multiple types of videos and multimedia files. It works all-time in Windows, Apple tree products, and their video players similar Quicktime.
- MPEG4: Developed by the Moving Moving-picture show Experts Group (MPEG), this format is mainly used to shop compressed video and audio files, designed for depression bandwidth encoding. If you want to upload encoding settings on YouTube, MPEG4 should be your get-to choice.
- AVI: Audio Video Interleave (AVI) was developed by Microsoft as a multimedia container. It's mostly used to relieve files with synchronous digital audio and video playback.
- WMV: Windows Media Video (WMV) file is a series of video codecs and compressed video container formats for Microsoft. It's more often than not used to sell video content online or through portable video containers like DVDs.
- MPEG PS: The Program Stream, ordinarily called MPEG PS, is mainly used for multiplexing digital, sound and video files. This format is often the best fit for DVDs and HD DVDs.
- FLV: Flash Video is used to distribute video content over the internet using Adobe Thespian from version six to the latest one. Information technology'south used to store and deliver synchronous audio and video files.
- 3GPP: 3rd Generation Partnership Project is a multimedia file used to store and share video and audio on 3G mobile phones.
- WebM: Primarily intended as a royalty-gratis alternative for HTML5 video and audio elements, WebM is an audiovisual media format today. Information technology contains compressed audio and video files.
- DNxHR: Digital Nonlinear Extensible High Resolution (DNxHR) is a UHD Boob tube post-product codec that cannot be reversed. It's fit for utilise on devices and platforms with over 1080p screen resolution.
- ProRes: ProRes, developed by Apple tree, is a high-quality, lossy video compression format. Information technology'southward mostly used in the post-production stage of videos with resolution upto 8K like commercials, features and streaming.
- CineForm: GoPro-acquired, CineForm is an open up source video codec used to edit loftier-resolution videos with little to no difference in quality even later on multiple codecs.
- HEVC (h265): Loftier Efficiency Video Coding (HEVC) is a video pinch standard that supports resolution upto 8192×4320. It's one of the most widely used video coding formats after the Advanced Video Coding (AVC).
What'due south the Best Video File Size for YouTube?
YouTube allows y'all to upload videos in many different file sizes, simply your all-time bet would exist to go with the platform's recommended setting for uploading the highest quality videos:
- 2160p (4K video quality)
- 3840p ten 2160p
Some other important guidelines to consider:
- 128GB is the maximum file size on YouTube
- 120 hours is the maximum video length
Apart from what YouTube recommends, there are other files accepted by the platform too.
Hither'south what you can follow to ensure the best upload quality for your videos while complying with YouTube's guidelines to avoid problems like cropping:
While YouTube accepts videos with all these file sizes, using the larger resolution and dimension is always the about preferable.
You must be wondering — if YouTube accepts a range of video file formats, why should you pay attention and optimize your video for the best format? Let's pause this down quickly:
- To ensure an excellent viewing feel for your audience on YouTube (a video-only platform)—ensuring your videos comply with the platform's best upload settings would be beneficial.
- Each file format is processed differently on YouTube which might touch video quality and thus the playback. Then, using the recommended settings with high resolution, you tin can avert this issue and ensure a good experience.
- Some video formats on YouTube process the right way simply display a larger file size on upload, which ruins the sharing experience on social media.
At present that dimension guidelines are sorted, allow's see how you tin can convert your video into a format accepted by YouTube to optimize your content for the platform.
How to Convert your Video to a Format Accepted by YouTube
If y'all don't have a video in the accepted YouTube video format (.mp4, .mpv, .mpeg, .wmv, .avi, .mpegps, .flv, 3GPP or webM), you volition see an error which says, "invalid video format."
To avoid this, and upload the video in a format recommended by YouTube, here'due south how you can convert your video in any format into an MP4.
- Open Cloud Convert , a free online file format converter that supports over 200+ formats.
- Choose your current video format from the list.
- Upload your file in the "Select file" option.
- Customize video and audio settings as per your preference.
And voila—your video is at present converted into Mp4, ready to upload on YouTube.
How to Upload a Video to YouTube
Once you have the video in Mp4, the YouTube recommended file format; you can motion forth and upload it on YouTube. Follow this stride-by-step process:
- Log in to your YouTube account and open YouTube Creator Studio.
- Click on "Create" next to your profile icon, and choose "Upload video."
- Click on "Select files to upload" or drag-and-drop your video from files.
- Add the championship, clarification and thumbnail to enhance your video further. These are essential aspects of the video, then ensure information technology communicates what your video is about clearly.
- Add subtitles , end screens, and cards to optimize your video for the YouTube search engine and invite clicks to other related videos or off-platform blogs.
- Conform your visibility settings to the public, and schedule the video or mail it right away.
And there you become—you lot've successfully uploaded your video on YouTube.
How to Load a Custom Thumbnail
YouTube allows you to select a thumbnail from the video itself. But the all-time way to grab eyes and invite more viewers to your video is by having an attending-grabbing custom thumbnail. To display a well-baked and clear image, use a thumbnail image with a resolution of 1280p x 720p.
As per YouTube Creator University, over ninety% of the best-performing YouTube videos have custom thumbnails.
You tin brand your thumbnail with colors, designs, typography and visual elements. If you don't have much technical know-how, y'all can make information technology on Canva with fix-made templates.
Withal, having a custom thumbnail is always better, then hither's how you can upload it to your videos.
- Open your YouTube aqueduct, and click on "Customize channel."
- Click on "Settings" in the lesser left corner.
- Navigate and click on "Channel."
- Click on "Feature eligibility" so the telephone verification pick. This will transport a code to your mobile device, which, when you lot enter, your account will get verified, allowing you to upload custom thumbnails.
- Next, go to your channel content and click the pen or edit button for the video y'all want to upload the custom thumbnail.
- In the thumbnail section, yous'll get an choice to upload your thumbnail file.
With this, you have successfully added a custom thumbnail that'll raise your video and drive more clicks. Now, let'southward see how nosotros can heave your video's presence on YouTube, so it ranks well when your audience searches for relevant keywords.
How to Optimize Your Video for Search Engines
Imagine spending all that time brainstorming ideas, creating the video, editing it, and publishing information technology on YouTube, merely for it to be inappreciably discovered by your audience. If you lot want to push your video on the platform and ensure it doesn't get lost in a pool of similar videos—yous need to optimize it for the search engine.
Before nosotros talk over how you lot can enhance the visibility of your videos, then it gets discovered by the right people, let's talk a bit about what VEED accomplished following the exact same strategies.
VEED launched its YouTube channel in March 2020, and in less than a year and a half, hither'south what our stats look similar:
- YouTube generates over xl,000 new users for united states of america every month.
- We have gone from 0 to 25,000 subscribers.
- 8% of our site traffic comes from YouTube.
- We take generated nearly 200 (and growing) conversions from YouTube.
- A single video of ours has led to over 150 paid conversions.
- The channel gets over one-half a million views every month.
Now, if these stats sound interesting for you lot and yous have a similar (or better) vision for your YouTube aqueduct, follow these tips to optimize your video for the search engine and get more visibility:
Create and Upload an SRT Subtitle File to Your Video
A SubRip Subtitle (SRT) file is a apparently text file used to add together subtitles to your videos. It's compatible with most social platforms, mostly YouTube and allows you to make your videos more inclusive for those who are deafened, hard of hearing or want to consume content with their sound off.
Apart from this, they significantly assist with YouTube SEO and getting more engagement on your videos. Unless you already have subtitles as part of your video file, you lot can use an SRT file to download and upload subtitles to your YouTube videos.
All our most successful videos have one matter in common—they accept a airtight explanation file that helps both YouTube and Google understand our content. This increases our chances of double-dipping by ranking on not one but both search engines.
So, if you want to go such results for your channel—y'all can hands create an SRT file through VEED. You tin straight upload the video to the VEED editor or insert the YouTube URL of the chosen video, and it will automatically generate subtitles.
Y'all can then download and externally upload information technology on YouTube and so your audience can savour the video with the subtitles. This volition enhance their viewing experience farther and increase your chances of ranking higher on the search engine.
Forepart Load Your Video Title with Your Principal Keywords
The title of your video is not just important to communicate what the video is about and invite users to watch it.
It significantly contributes towards SEO besides. Since it'southward the kickoff matter your audience sees on the results page, information technology needs to be clear and concise, which volition oftentimes decide if they volition click on your video or not.
Expert matter you can optimize your title for amend ranking and searchability.
To brainstorm with, your championship should be more than 5 words long, and so you lot can add together your main keywords earlier on in the title to avoid keyword stuffing. This is also important because YouTube places more weight on this, and you can grab the viewer'due south attending with the important words first.
If y'all search for "YouTube SEO," you lot'll notice the top-ranking videos accept placed the keyword in the first half of the title.
While including the keyword at the showtime of your title, ensure information technology fits naturally to tell the viewer what they're about to see in the video. Lastly, ensure your title is under threescore characters; otherwise, information technology might get cutting off on the results page.
Use The Right Tags to Aid YouTube Categorize and Distribute Your Content
The best way to communicate the content and context of your video to YouTube is through descriptive tags. These targeted tags are great not just for ranking for keywords, simply also for showing up in the suggested videos side console for related keywords. It gives y'all wider coverage, and the potential to rank for multiple keywords, thus offer your videos more visibility.
As a general rule of thumb—include enough tags to help YouTube categorize and understand your content but avoid stuffing them. This way, the platform understands how to sort your video with other related videos without looking at it equally spammy.
We follow the TAB formula for adding tags to our keywords:
Target: Include the target keyword(southward) first equally YouTube will give priority to it.
Culling: Add any relevant variations of the target keyword (nearly 2-iii). To find these, type in your master keyword and look at the suggested ones to pick alternatives that relate to your video.
Broad: Towards the end, include broad terms that connect back to the topic of the video, our industry, who our target audience is or topics of other similar videos we've created.
For example, for one of our height videos on "How to add subtitles to a video," here are some of our tags following the TAB formula:
T - how to subtitle a video automatically
A - auto subtitle tool
B - video editing, video content creators, video marketing
Write a Strong Description with Trackable Links
Your YouTube video clarification holds immense value. It conveys the context of your video to Google and YouTube—the amend they sympathize it, the college your chances of ranking well. Not just this, simply it also impacts your chances of showing upward in the related or suggested sidebar for related videos.
Apart from this, descriptions are cracking to provide your viewers with further clarity on your video. You can explain some parts of your video, and even add links to related blog posts, social media posts, products or any relevant folio on your site.
Hither are some things yous can include in your video clarification:
- Mention the target keyword(southward) in the first 150 characters. This will be the text preview you run across on the YouTube search results page under the title.
- Add together timestamps and plug in relevant keywords to make it piece of cake for your audience to navigate and jump to different capacity in your video. This is bully to optimize your video for people who don't want to watch the entire video, and chop-chop picket what they came looking for.
- Add trackable UTM links to any relevant content on your website. This volition allow you to measure the success of your link insertion and what results information technology helped you achieve.
- Link to your relevant videos and playlists to encourage viewer memory and aqueduct picket fourth dimension.
- Towards the finish of the clarification, add a brusque blurb near you lot/your business organization and what you do.
- Use a High Dissimilarity Thumbnail Design
Concenter more viewers to your video with well-designed thumbnails with high-contrast colors and a sweet remainder of visuals and typography. Since thumbnails are among the start things your audience sees on the search results page, it builds anticipation and represents what they can expect from your video.
Earlier you showtime creating your thumbnail, search for the topic you're trying to rank for and expect at the design of the content thumbnails. Accept note of how you tin style your video thumbnail to stand out from the crowd, and then viewers pick you among a puddle of similar videos.
For example, when you're in a grocery store with aisles full of similar products, what's the first thing you consider while making your pick? It will often be unique packaging considering first impressions matter and significantly influence decision-making.
Similarly, thumbnails help viewers decide which video they should sentinel amidst multiple results on the search folio, so information technology needs to stand out.
To do this, you tin can use loftier dissimilarity colors like pink, green, blue, yellow, imperial, and their shades to grab your viewer's attention. Avert using colors like blood-red or white, which are similar to the YouTube interface—rather blueprint for disruption, and then yours is the commencement thumbnail they see when the results page loads in.
Hither are some other things to keep in listen:
- Avoid overcrowding your thumbnail with excess visual elements or ambivalent colors.
- Brand your thumbnail to build recollect value, so viewers sympathise information technology's yous when they see more of your videos in suggestions.
- Add a catchy title to your thumbnail, and align visual elements to relay context.
- Avert clickbait and over-sensational thumbnails. Rather focus on ensuring your thumbnails evangelize the promise and catch the viewer's eye without making it seem off.
Apart from these 5 strategies to optimize your videos for the search engine, you can also work on other aspects like calculation relevant YouTube end screens and cards to hook your audience to your content.
Creating and maintaining a YouTube aqueduct is not just well-nigh shooting and uploading content. Information technology has a lot to do with ensuring your videos align with the platform's recommended settings, similar the Mp4 video format and file size.
Once you've got the nuts covered and are set up to share your videos with the earth, yous tin optimize them for the search engine using our channel-inspired strategies and push your videos to the top for enhanced viewership and visibility.Stuck with a video in another format? You lot can always come up back to this guide again and see how you tin can comply with YouTube guidelines, catechumen it into Mp4, and make information technology rank-ready for the search engine.
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Source: https://www.veed.io/learn/best-youtube-video-format
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